We are passionate about your success.
Marq Wine Group is a leading boutique wine consulting firm deeply dedicated to serving international partners that are seeking to enter or grow in the U.S. wine market. We provide analysis, integrated trade strategy, marketing, media and advisory services to achieve sustained volume (and value!) growth.
We serve our clients through:
Industry Knowledge
Our team is made up of business and wine experts who are active and influential in the US’s largest wine markets - NYC, D.C., Chicago, Los Angeles, and Miami. We leverage our combined 35+ years of experience for your success.
Network
Our active trade list of 17,500+ active trade and 2000+ active media contacts with a high engagement rate enables us to quickly and effectively share our clients’ stories and offerings with a broad audience.
Proven Results
For the last 15 years we have served both wine regions and individual wineries and are considered leaders in building category growth. Two quick examples of client success is the growth of the Wines of Provence (we led the US strategy for the last 10 years!) and the Wines of Georgia (we are in year seven)….creating a pathway for growth.
Let’s talk.
We would love to talk about how we can serve you and help your category or brand grow in the U.S. market.
Proven models for growth
Our work speaks for itself. Our clients have seen year to year growth rates consistently between 20 - 76%+ in the U.S. (yes, 76%+)
COMPANY PRESENTATION:
A comprehensive overview of who we are and what we do.
Ried Achleiten, Wachau, Niederösterreich © Austrian Wine / Robert Herbst
Recent news:
Marq Wine Group Announces New Partnership with the Austrian Wine Marketing Board
Marq Wine Group is thrilled to announce that our newest parter is the Austrian Wine Marketing Board. We look forward to partnering with Austrian winemakers over the next three years to further expand the depth of awareness and understanding of this extraordinary category in the U.S. market.
Julie Peterson, founding partner of Marq Wine Group, announces that Georgian wine exports to the U.S. achieved 29% year-over-year growth for the last six years, allowing Georgian wine exports to the U.S. to reach more than one million bottles, achieving a campaign objective set by the Ministry of Agriculture one year ahead of schedule.
Read the complete story below:
Past client case studies:
Our portfolio of wine regions and wineries is diverse and we are proud of the growth we have built with our partners.
Wines of Provence
Through our work with Wines of Provence, the market value increased from $3.4 million to $132 million and the number of Provence wineries exporting to the U.S. grew from 32 to over 200. Active trade contacts grew by quadrupled, and Wine Enthusiast nominated Provence “Wine Region of the Year” in 2011 and 2016.
“Growth of the dry rosé category following the leadership of Provence is the most successful sustainable category growth in the last 20 years.”
Wines of Georgia
Marq Wine Group has been working with Wines of Georgia since the end of 2015. Since that time the Georgian wine market share in the U.S. has increased by 29% year-over-year for the last six years, with no signs of slowing. In fact, Georgian wine exports to the US topped one million bottles by the end of 2021. Georgian wines have been cited as the “wines to watch” since 2018 by Forbes, Food and Wine, and other industry leaders.
“Julie and her team applied methods of continual communication, amplification, and improvement, and the needle started to move right way. From the sampling system to the consolidated shipping program, Marq removed market barriers for Georgian wine producers and created a systematic pathway for growth. We trusted the strategy, coordinated with the team on the execution, and the results prove that their system works.”
Alpha & Kir-yianni Estates
Managed media relations for Alpha and Kir-Yianni Estates from the northern Greek region of Amyndeon, which specializes in Xinomavro wines. Gained 21 media placements from 40 sets of samples, reached over 227 million media impressions with cost of $0.08/impression and gained key placements in Forbes, Food & Wine, Food Republic, USA Today.
“Marq Wine Group’s media team was able to generate strong, focused press coverage for our wines which gave our brand greater visibility in the very competitive U.S. market, and ultimately helped drive sales.”